Never before in the long history of wagering have players been so well equipped and so savvy… and so demanding. Gone are the days when bettors had to fight guilt trips from within and without just to place a simple wager on a football game. The air of wrongness has cleared and so the entire process of wagering on sports has become more transparent on both sides of the betting window.
By virtue of the Internet, a player can now find information about players, teams and games that simply was not available to the everyday bettor just a few years ago. If he puts in the time and effort, today’s player can get in there and do his own handicapping, he has many of the same tools available now online as the professional oddsmakers do.
The successful bookmaker today is one who recognizes the change and has rolled with it. Business is no longer done in the dark back corner of your neighborhood bar with a pay phone hanging on the wall and a roll of quarters on the bar. Those days are long gone. But that same guy, the local bookie, has come out better off than ever before if he has taken the proper steps to upgrade his business to meet the needs of today’s players.
Many players all across the country have gone back to their neighborhood’s local bookie after having had less than satisfactory experiences with the offshore sports books. What makes this possible today are service companies known as price per head companies or PPH.
When a local bookmaker affiliates himself with a good PPH Service, he or she is then able to offer to clients any of the wagering options offered by the major sports books. Included in the service is full on Mobile access, for both player and bookie that is available at anytime of the day or night.
The players get full on access to worldwide wagering options that were just not available a few years ago, 24/7. For the bookie, the PPH Service takes care of all his record keeping and makes the information available via the Internet round the clock which, eliminates the need to carry around incriminating ledgers and such.
All wagering can then be done either over the phone or via the Internet through an offshore jurisdiction where wagering on sports has always been perfectly legal.
Contract a quality PPH Service, make your payouts promptly with a smile and your players will keep on coming back for more, year after year.
